Displaying items by tag: Consumer Advocates
Monday, 28 September 2009 00:00
Consumer Advocates Misinformed On Extended-Service Plans

Originally published in Twice Magazine
Christmas is coming, and I'm sure that once again a leading consumer advocacy magazine or television news show will take another shot at the extended-warranty business.
As someone who has spent more than 20 years training retailers on how to successfully sell extended-service plans (ESPs), I'm always amazed that these outlets consistently display their prejudice and lack of knowledge toward the service-contract industry as a whole.
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