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Displaying items by tag: Consumer Advocates

Twice

Originally published in Twice Magazine

 

Christmas is coming, and I'm sure that once again a leading consumer advocacy magazine or television news show will take another shot at the extended-warranty business.

As someone who has spent more than 20 years training retailers on how to successfully sell extended-service plans (ESPs), I'm always amazed that these outlets consistently display their prejudice and lack of knowledge toward the service-contract industry as a whole.

Published in Our blog
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